The Brand

WOMEN'S WEAR

A PEEK INTO THE REDGREEN WOMAN’S CLOSET REVEALS A STRING OF BASICS AND CLASSICS. DEAR AND CONSIDERED CHOICES, PICKED TO COMPLY WITH HER WISH TO MIX AND MATCH AND MAKE EVERYDAY LIFE EASY.
BASIC AND CLASSIC DESCRIBE HER STYLE PERFECTLY!
SHE LOOKS FOR VALUE AND DURABILITY IN HER WARDROBE CHOICES AND IS NOT AFRAID TO SPEND MONEY ON CLOTHING AND ACCESSORIES IF THEY WILL LAST A LONG TIME. SHE OFTEN KEEPS HER CLOTHING AND ACCESSORIES UNTIL THEY ARE
WORN OUT, JUST BECAUSE MUCH OF WHAT SHE BUYS DOES NOT GO OUT OF FASHION.
SHE PREFERS FINE NATURAL FIBRES, TIMELESS LOOKS, AND BEAUTIFUL, SIMPLE CUTS IN FRESH AND INTERESTING DESIGNS, TWISTED WITH ICONIC
DETAILS FROM THE NAUTICAL UNIVERSE.

MEN’S WEAR

COMFORTABLE CLOTHING WITH AUTHENTICITY! MADE OF NATURE’S BEST MATERIALS LIKE COTTON, LINEN, AND WOOL.
REDGREEN MEN’S WEAR IS ESSENTIAL PIECES FOR THE MAN WHO IS IN THE INTERSECTION WHERE COMFORT MEETS STYLE!
HE TAKES HIS CUES FROM THE NAUTICAL UNIVERSE AND STAYS TRUE TO HIS FAVORITES. AMONG HIS SIGNATURES ARE CHINOS, PAIRED WITH CASUAL CABLE KNIT, A CLASSIC BRETON STRIPED POLO, OR AND AUTHENTIC SAILOR SWEATER .
AND ON COLD DAYS, THE LEGENDARY PEA COAT ON TOP!
THE REDGREEN MEN’S COLLECTION COMPRISES JEANS & TROUSERS, KNITWEAR, JACKETS, SHIRTS, POLOS & TEES, SHORTS, AND ACCESSORIES

THE FISHERMAN SWEATER

ANOTHER ICON AMONG SWEATERS. BORN IN THE 18TH CENTURY!
THE FISHERMAN SWEATER IS AN ICONIC SWEATER WITH STRONG ROOTS IN THE IRISH MARITIME TRAIDTION. ORIGINALLY MADE TO PROTECT ITS WEARER FROM ROUGH WEATHER AT SEA AND TO BE ROBUST ENOUGH TO WITHSTAND THE WEAR AND TEAR FROM HARD WORK.
THE ”BUBBLE PATTERN” WAS DEVELOPED TO PROVIDE STRONG INSULATING PROPERTIES.
THE FISHERMAN SWEATER HAS STAYED FAITHFUL TO ITS ROOTS AND IS TODAY AN ICONIC SIGNATURE PIECE OF CLOTHING!
IN 2018, REDGREEN PRESENTED A LIMITED ”MADE IN DENMARK” EDITION OF THE FISHERMAN SWEATER AS AN INTERPRETAION OF THE WOOLEN PULLOVER WORN BY DANISH FISHERMEN. IT IS KNITTED IN 100% PURE NEW WOOL BY THE DANISH KNITWEAR COMPANY JV COMPANY.

THE PEA COAT

THE BEAUTY OF THE PEA COAT IS THAT YOU FEEL WELL-DRESSED, BOTH LITERALLY AND FIGURATIVELY. YOU FEEL LIKE YOURSELF IN A PEA COAT.
ISN’T THAT WHAT ANY WARDROBE ITEM SHOULD ENTAIL .
A GREAT CUT AND EVEN GREATER PRACTICALITY. IT IS WHAT MAKES A GARMENT
AN ITEM OF STYLE - AND A CLASSIC. AND WHAT IS MORE IMPORTANT IN THE COLD
THAN A DEPENDABLE PICE OF OUTERWEAR . IT IS NOT ONLY TIMELESS IN STYLE AND EASY TO WEAR, BUT THE EXQUISITE DETAILING - HEAVY WOOL FABRIC AND DOUBLE BREASTED FASTENING FOR WARMTH, EXTRA TALL COLLAR, AND WIDE LAPELS TO PROTECT AGAINST THE WIND - MAKES THE PEA COAT IDEAL FOR FENDING OFF THE BITTER COLD. AFTER ALL, IT IS A JACKET WITH HERITAGE, ORIGINALLY WORN BY SAILORS.
THE PEA COAT IS A STYLE STAPLE FOR WOMEN AND MEN ALIKE.
AMONG TRUE TASTEMAKERS, WHO HAVE WORN IT BEST, IS NOT ONLY ROBERT REDFORD, BUT ALSO ICONS LIKE JAMES DEAN, BOB DYLAN, AND
MR. GEORGIO ARMANI. THEY ARE THE ONES WE SHOULD THANK FOR TRANSFORMING THE PEA COAT INTO A CULT ITEM.

WE LOVE THE STRIPES

IF THERE IS ONE PIECE THAT MOST OF US PROBABLY HAVE IN OUR CLOSETS, IS THE CLASSIC BRETON-STRIPED JERSEY!
THE STYLE WAS INTRODUCED IN 1858 AS A UNIFORM OF THE FRENCH NAVY AND DID NOT HAVE ANY FASHION CONSCIOUSNESS UNTIL - AFTER
A TRIP TO THE FRENCH COAST - COCO CHANEL TOOK NOTICE.
THE ICONIC DESIGNER WAS SO INSPIRED BY THE SAILORS’ UNIFORM THAT SHE INCORPORATED THE STRIPES INTO HER 1917 NAUTICAL COLLECITON.
LATER, THE MARINIÉRE WAS ALSO INSEPARABLY ASSOCIATED WITH JEAN PAUL GAULTIER, WHO HAS REPEATEDLY INCLUDED IT IN HIS FASHION COLLECTIONS THROUGHOUT HIS CAREER.
THIS IS HOW THE STRIPED JERSEY BECAME THE LEGEND WE ALL LOVE BY HEART.
AT REDGREEN, THE BRETON STRIPE IS DEEPLY ROOTED IN OUR DNA.

THE OXFORD SHIRT STORY

THE OXFORD SHIRT IS A PIECE OF SARTORIAL HERITAGE, ORIGINALLY MADE BY SCOTTISH FABRIC MILLS IN THE 19TH CENTURY. IT WAS ONE OF FOUR SHIRTS NAMED AFTER UNIVERSITIES. THE OTHERS
- YALE, HARVARD AND CAMBRIDGE - NEVER ESTABLISHED THE SAME ICONIC IMAGE.
THE OXFORD SHIRT IS DEFINED BY THE OXFORD WEAVE. THIS IS A SPECIFIC BASKETVEAWE PATTERN THAT COMBINES TWO YARNS, WHICH MAKES THE CHARACTERISTIC MARLED COTTON LOOK.
TODAY, THE OXFORD SHIRT IS A MUST-HAVE IN ALL WELL-DRESSED MEN’S CLOSETS.
ITS FAME BEGAN WHEN POLO PLAYERS OF THE BRITISH RAJ PICKED IT AS THEIR UNIFORM BECAUSE OF THE LIGHTWEIGHT AND BREATHABLE QUALITIES.
TO PREVENT THE COLLAR FROM FLAPPING IN THE WIND DURING PLAY, SMALL BUTTONS WERE SEWN ONTO THE SHIRT SO THAT THE COLLAR WAS HELD IN PLACE. THAT IS HOW THE BUTTON-DOWN COLLAR WAS BORN.
THE PRESTIGE OF THE OXFORD SHIRT MADE ITS WAY TO AMERICA WHERE IT WAS EMBRACED BY IVY LEAGUE STUDENTS IN THE 1920S AND 1930S.

THE LEGENDARY CABLE KNIT

FEW PIECES OF CLOTHING OOZE CLASS AND STYLE AS THE LEGENDARY CABLE KNIT SWEATER!
FROM ITS ORIGIN AS A RUGGED GARMENT FOR FISHERMEN AND SAILORS ON THE ARAN ISLANDS OFF THE WEST COAST OF IRELAND IN THE EARLY
19TH CENTURY, THE CABEL KNIT HAS MADE ITS TRANSITION FROM WORK TO LEISURE.
TODAY, IT IS A TRUE NAUTICAL SIGNATURE AND A CLASSIC STATEMENT.
MANY MYTHS ARE CONNECTED TO THE ORIGIN OF THE SWEATER AND THE KNITTING TRADITIONS ON THE ARAN ISLANDS.

THE ISLANDERS WERE FISHERMEN AND FARMERS WHOSE LIVES AND LIVELIHOODS WERE DEEPLY INTERWINED.
THE ARAN SWEATER WAS BORN OF THIS ENVIRONMENT, PASSED DOWN FROM GENERATION TO GENERATION, AND HAS SINCE BECOME THE ULTIMATE SYMBOL OF IRISH CLAN HERITAGE.

REDGREEN since 1983

IT ALL STARTED IN 1983 WITH A VISIONARY DANISH SHIPBUILDER .
THE DESIGN ENTHUSIAST, INDUSTRIAL DESIGNER, ARTIST, AND AUTHOR BENT KREBS FOUNDED REDGREEN AND CREATED THE ICONIC LOGO
THAT DEPICTS HIS PASSION FOR THE SEA, SAILING, AND FOR UNIQUE DESIGN.
THE FIRST REDGREEN COLLECTION WAS LAUNCHED AT A TIME WHERE LIFESTYLE BRANDS AND STORYTELLING WERE NOT YET ON EVERYBODY’S
LIPS.
BENT KREBS CREATED A TREMENDOUS SUCCESS, AND OVER HIS FIRST TWELVE YEARS IN BUSINESS, THE TURNOVER PASSED EUR 50 MILLION.
REDGREEN WAS AVAILABLE IN SELECTED STORES, EXCLUSIVE DEPARMENT STORES, AND CONCEPT STORES - NOT ONLY IN SEVERAL EUROPEAN
COUNTRIES, BUT ALSO IN HONG KONG AND JAPAN WHERE REDGREEN CONCEPT STORE NUMBER 13 OPENED IN 1995.
AT THE BEGINNING OF THE NEW MILLENNIUM, THE NUMBER OF CONCEPT STORES WORLDWIDE PASSED 125.

The logo

THE REDGREEN LOGO WAS ORIGINALLY USED BY SHIP NAVIGATORS AS
AN ESSENTIAL TOOL TO ENSURE SAFE PASSAGE.
A SHIP IS DIVIDED INTO TWO PARTS ALONG ITS LENGTH WITH THE BOW AT THE FRONT AND THE STERN AT THE BACK.
THE RIGHT-HAND SIDE OF THE SHIP IS STARBOARD AND ILLUSTRATED BY THE GREEN COLOUR. THE LEFT-HAND SIDE IS PORT AND SHOWN BY THE RED COLOUR.

IMAGINE YOURSELF AS A SHIP. THEN THE GREEN PART OF THE LOGO
MUST ALWAYS BE THE STARBOARD OF YOUR BODY AND THE RED PART
MUST ALWAYS BE THE PORT - AND ON ALL REDGREEN GARMENTS, THE
LOGO IS PLACED ACCORDING TO THESE NAVIGATION RULES

NAUTICAL VIBES

THE SEA, THE SMELL OF SALTY AIR, THE SPECIAL NORDIC
LIGHT, BRIGHT MINDS, AND IMMENSE LOVE AND CARE
FOR NATURE. THEY ARE ALL DEEPLY ROOTED IN OUR
DANISH DESIGN DNA.
THESE VALUES ARE THE ESSENCE OF REDGREEN’S HERITAGE FROM THE DEDICATED PEOPLE WHO BACK IN 1983
THREW THEIR PASSION INTO CREATING GENUINE, CLASSIC CLOTHING, HOMEWEAR, AND ACCESSORIES WITH A
STRONG NAUTICAL SIGNATURE

ENVIRONMENT COC AND NATURE

WE RESPECT THE NEEDS AND CONCERNS OF THE COMMUNITY IN WHICH WE LIVE AND WORK IN.

OUR PRODUCTS, SERVICES, AND ACTIVITIES REFLECT THIS CONCERN.
WE STRIVE TO PROTECT THE ENVIRONMENT AND WILL:

- SUPPORT A PRECAUTIONARY APPROACH TO ENVIRONMENTAL
CHALLENGES.
- UNDERTAKE INITIATIVES TO PROMOTE GREATER ENVIRONMENTAL RESPONSIBILITY.
- ENCOURAGE THE DEVELOPMENT AND DIFFUSION OF ENVIRONMENTALLY FRIENDLY TECHNOLOGIES FOR THE BENEFIT OF OUR CUSTOMERS.
RESOURCE REDUCTION PRACTICES, SOUND WASTE MANAGEMENT, RECYCLING, AND ENERGY CONSERVATION ARE CONSIDERED BY US AS BEING LEGAL, ETHICAL, AND BUSINESS REQUIREMENTS

AUTHENTICITY IS OUR COMPASS

THE FIRST WORD IN OUR BRAND BIBLE IS AUTHENTICITY!
EVER SINCE THE BEGINNING, THE SEA HAS BEEN OUR GUIDING STAR.
THE REDGREEN BRAND HAS NAVIGATED THROUGH TRENDS ANDTENDENCIES. HOWEVER, NO MATTER WHERE FASHION HAS TAKEN THE WORLD, OUR INNER COMPASS HAS KEPT US CLOSE TO OUR AUTHENTIC NAUTICAL ANCESTRY.

AUTHENTICITY IS A PRIORITY IN OUR DESIGN. STAYING TRUE TO
WHO WE ARE AND WHERE WE COME FROM. FOR THIS REASON,
THE MAINSTAY OF EVERY REDGREEN COLLECTION IS A TAKE ON THE CLASSIC NAVY PEA COAT. WE LOOK AT AUTHENTIC, TRADITIONAL GARMENTS AND GIVE THEM A SUBTLE TWIST TO MATCH COLLECTIONS, SEASONS, AND THE WOMAN AND MAN OF TODAY.
ANOTHER SIGNATURE PIECE, SHOWING THE DIRECTION OF THE COLLECTION AND THE BRAND, IS THE ITEM IN LUXURIOUS, AUTHENTIC CABLE KNIT. ELEGANT KNITWEAR THAT TELLS A STORY ABOUT TRADITIONAL CRAFT AND INTRICATE PATTERNS THAT CAN
BE TRACED TO THE REGION A SAILOR CAME FROM.
THESE PIECES, ALONG WITH THE LEGENDARY BRETON STRIPE,
GUIDE US TOWARDS FURTHER PERFECTON OF THE REDGREEN DNA.

THE STUFF WE ARE MADE OF

DENMARK HAS A RICH AND DIVERSE HISTORY OF QUALITY, DESIGN,
AND ARCHITECTURE, MAINLY FOCUSED ON FUNCTIONALISM AND
SIMPLICITY.
OVER TIME, DANISH DESIGNERS AND ARCHITECTS HAVE MANAGED
TO RADICALLY CHANGE PUBLIC PERCEPTION OF DESIGN FROM
SOMETHING SEEN AS RESERVED ONLY FOR ARTISTS AND PROFESSIONALS TO SOMETHING ENHANCING EVERYDAY LIFE.
WE PAY TRIBUTE TO OUR ICONS AND THEIR CREATORS FOR THEIR INFLUENCE ON THE DANISH DESIGN TRADITION, AND WE THANK THEM FOR THE INSPIRATION THEY STILL BRING US. THANKS TO THEM, THE NORDIC SPIRIT AND THE PURE FORMS ARE STILL THE CLUES IN MODERN DESIGN.

STAYING TRUE TO OUR CORE VALUES

REDGREEN’S NAUTICAL FASHION ANNO 2022 BRINGS
A FRESH APPROACH TO THE CLASSICS, BUT STILL WITH
A FOCUS ON CHARACTERISTIC SILHOUETTES AND NAUTICAL SIGNATURES. CLASSIC WITH AN EDGE IS THE FLAVOUR .
THE PROUD SCANDINAVIAN DESIGN TRADITION WITH
ITS FUNCTIONALITY, SIMPLICITY, AND CLEAN LINES IS OUR CLUE!
OUR BRAND IS ACCESSIBLE AND RELEVANT TO STYLE AND QUALITY-CONSCIOUS PEOPLE REGARDLESS OF AGE AND IS STRONGLY ASSOCIATED WITH PREMIUM QUALITY AND EXQUISITE FABRICS AND MAKE.

ABOUT REDGREEN

NOC HOLDING ApS IS THE COMPANY BEHIND THE LIFESTYLE BRAND
REDGREEN.

THE COMPANY IS BASED IN AARHUS WITH TORBEN HARTVIGSEN AND
JESPER HARTVIGSEN IN FRONT.

REDGREEN OFFERS A WIDE AND INTERNATIONAL COLLECTION WITH UP-DO-DATE DESIGNS THAT TARGET THE MODERN ACITVE MAN WHO LOVES THE OUTDOORS, BUT ALSO PREFERS HIS CLOTHES TO MATCH HIS WORKING LIFE IN THE OFFICE OR FOR AN EVENING OUT WITH GOOD FRIENDS.
A COLLECTION WITH STRONG ROOTS IN SCANDINAVIA AND WITH PROFOUND VALUES IN DESIGN, QUALITY AND SUSTAINABILITY.
THE DESIGN-DNA IN REDGREEN IS BUILT WITH THE MOST RESPECTFUL VALUES, WHICH THE FOUNDER OF REDGREEN, BENT KREBS, CREATED BACK IN 1983. THE FOUNDER’S UNIQUE PASSION FOR THE STORYTELLING, AND THE NAUTICAL TRADITION REFLECTED IN THE GREAT CLASSIC PRODUCTS ARE STILL THE VALUES REDGREEN IS BASED ON.

REDGREEN WHOLESALE APS

Headquarters & Showroom:
Rudolfgårdsvej 13
DK-8260 Viby J

Copenhagen Showroom:
Bella Center
B2-104
Center Boulevard 5
DK-2300 Copenhagen S

Contact: info@redgreengroup.com